In what creative way would you promote a new drink on the Egyptian market?
Expedition Bavaria was a competition for creatives to design and execute a campaign for Bavaria's new drink Bebon's in Egypt. Talented artists, creative agencies and event managers could apply and get the opportunity to work for an international brand.
Nine creatives got the opportunity to pitch their creative ideas to a Bavaria jury, who traveled to Egypt for this occasion. The winner, Vision Advertising, was announced during an exclusive event close to the Nile in Cairo. As past of the Expedition Bavaria campaign, New Silk Roads organised one of Egypt's first flashmobs @RiseUp Summit.