Nawaat x Google News Initiative
TN

Impact

Nawaat’s business plan aspires to substantially transform regional digital news consumption behaviors, starting in Tunisia.

Service

Fundraising, Strategy & Consulting
Tunisia
2021

Partners

Activities

An innovative approach to monetizing Nawaat’s audience base underlined by robust privacy protections for paid subscribers. Nawaat’s business model would constitute the first online loyalty payment system for digital media in Tunisia. This project constitutes 1) setting up a crowdfunding account targeting Nawaat audiences; 2) offering select online paid services for other specific audiences; and 3) upgrading Nawaat’s existing web services to increase reader engagement. The project further aspires to transform regional digital news consumption behaviors by fostering a culture of paying for quality journalism, starting in Tunisia.

New Silk Roads will support Nawaat with the transformation plan and mapping of inspiring business models.